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Hololive Production, also known as just Hololive, is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of June 2026, channels operated by Hololive Production had a combined 95.2 million subscribers on YouTube. The agency includes Japanese, Indonesian and English-speaking talents, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.